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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. A marketing stakeholder has worked with the web development team to create a unique multi-step form experience on the business website to request a product trial. The marketing stakeholder wants to take advantage of Marketo Engage's form fill trigger filter to kick off conversion processing for program membership and to nurture emails but is unable to because the product trial conversions are only creating new records via Web Service API, and, in some cases, are creating duplicates.
The web development team seeks out a recommendation from the Marketo Engage consultant in order to enable this unique trial form experience, but the team would also like to provide the marketing stakeholder with the system abilities to trigger from form conversions.
Which two options can the Marketo Engage consultant present to the marketing and web development stakeholders to support this unique form experience? (Choose two.)

A) Marketo REST API Push Lead to Marketo Endpoint
B) Marketo Forms 2.0 JavaScript API
C) Marketo REST API Submit Form Endpoint
D) Marketo REST API Create Lead Endpoint

2. A company has decided to implement Adobe Marketo Engage and plans on integrating both Microsoft Dynamics and an E-Commerce store with Marketo Engage. There is currently a lack of clarity regarding which data should be included from each system and the quality of that data. It has been confirmed that data gathered via the E-Commerce store will be used to enrich the data in the CRM.
What would the consultant validate before determining whether the project scope needs to include a custom integration for CRM?

A) Will E-Commerce share different values than the CRM (e.g., US versus United States for country)?
B) Will E-Commerce use a default integration for order data and billing?
C) Will E-Commerce share order data with Marketo via a Custom Object?
D) Will E-Commerce share billing data to the Company object in Marketo?

3. Which of the following is most critical to prioritize during a system audit?

A) Renaming program folders
B) Updating campaign templates
C) Fixing data governance issues
D) Removing inactive campaigns

4. Refer to the case study. Unicorn Fintech's Marketing team wants to revamp its email marketing strategy to increase email engagement rates. They want to prioritize increasing their click-through rates and optimizing their subscription center experience to reduce unsubscribe rates. The subscription center is currently built using scripts and is connected to a data warehouse where the data is transferred and stored for legal purposes.
Who should the Adobe Marketo Engage Architect consult with to discuss these priorities?

A) CMO, CRM Administrator, Corporate Attorney
B) CMO, CIO, Corporate Attorney
C) CIO, Web Developer, Corporate Attorney
D) CMO, CIO, CRM Administrator

5. A marketing team wants to modify their sales process to add an extra step where CRM-based operators will qualify leads before passing them to field sales agents. The marketing team needs guidance since this is a new function for them, but they cannot spend much time updating Marketo since SDR reps are being hired in two weeks.
Which step is essential before this change goes into effect?

A) Check that the database size will still be compliant with the expected volume of new leads that the SDRs will manage
B) Check existing nurture programs, and advise the business of overlapping areas between SDR involvement and automated nurtures
C) Review the existing lead segmentation and lead routing automations, and edit them so alerts will be sent to SDRs instead of sales managers
D) Create a new lead scoring model before hiring SDR reps

Solutions: